Wednesday, September 14, 2011

Smaller Enterprise Spotlight of the Week: Wicked Lasers

My fifth grade crush on my older brother‘s friend got me into Star Wars. And though the nervous butterflies for him eventually passed, my feelings for a galaxy far, far away were not so fleeting. I’ll extol the unsung heroism of Wedge Antilles or debate the virtues of an A-wing versus an X-wing with any willing partner.

So imagine my glee when I discovered Wicked Lasers on the site. They make the highest powered laser pointers accessible within the consumer marketplace. The lasers come in red, blue and green and their handles have a particular sci-fi appeal. So sci-fi, the fact is, Lucasfilms LTD sent them a cease and desist letter for the reason that their designs were too lightsaber-esque.

Steve, the CEO of Wicked Lasers, took some time to talk about his encounter living the future now:



How would you clarify what you do to somebody's grandmother?

We manufacture the world's highest powered laser technology. Believe of sci-fi movies like Star Wars, we would like to make that a reality one day.



What made you use crowdSPRING?

For some reason, we got a crazy notion about wanting to attempt to crowdsourcing for our industrial design. Once we utilised it, we loved the outcomes.



What are some business specific challenges you faced?

There were many challenges we have had to face, from government regulation to George Lucas sending us a cease and desist letter simply because our lasers looked an excessive amount of like light sabers. Now that's our design credo.

What was your biggest understanding curve/experience?

Our greatest learning curve was coping with elevated orders and manufacturing volume. We began obtaining a great deal more orders soon after the Lucasfilm lawsuit and it was pretty difficult to cope with that.



What's the craziest story you have got from starting your personal business enterprise?

There are many crazy stories, but the origin of the firm was began by an Canada- born 18- year- old in a college dorm.



When you could go back, would you do anything differently? If so, what and why?

You'll find a lot of items we would do differently, but producing errors is component of understanding and we have no regrets.



How do you see your organization growing within the future?

We are searching forward to expanding consumer laser technology into the living room of just about every househ

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